Enhance Applicant Experience
Communicate, and do it right!
How many times do you hear “I sent my CV and then never heard from them again” or “By the time they contacted me I already had another job”. Companies spend huge sums of money to create awareness of their vacancies but much of it is wasted because they do not communicate with candidates.
“By the time they contacted me I already had another job”
Lack of communication or sending out the wrong message can create a negative image for the company, as for many businesses, applicants are also potential customers.
Thanks to leading egde systems, personalised communication is now easy, quick and if effectively done, makes the company standout. In addition, a smart marketing department sees applicant communication as another good opportunity to deliver the corporate message.
Smarter approach
The entire process from capturing a good candidate’s initial interest to effectively managing him through to a conclusion is important to create the right impression.
Impersonal adverts urging CVs to be emailed to recruitment@abccompany may not attract good candidates. Also, forcing administrative work on to applicants by getting them to cut and paste bits of their CVs into tiny boxes online, negatively impacts a company’s chances of hiring the best candidate.
The process should be quick, simple and relevant to the vacancy.
