Leverage Your Identity
Career brand
Creating a strong brand name in the market should not be restricted to the products or services you offer. It should be extended to your career offerings to leverage your identity and differentiate yourself from the competition. Organisations with strong career brands are successfully attracting more of the right applicants from around the globe.
Organisations with strong career brands are successfully attracting more of the right applicants
Direct relationship with candidates
A career portal is the most visible way of developing your career brand. Initial impression of a potential employer comes from a visit to its career portal and helps build a direct relationship with the candidate.
Such a portal informs visitors about job vacancies, the company’s triumphs, future plans, career opportunities, personal growth potential, training, bonus schemes and special programmes. This is to “sell” your company and create a desire in interested candidates to work for you. It is especially important when trying to attract expatriates who may know little about the company, or even the country.
To ensure an excellent candidate experience, a career portal should also provide self-service sections, online interview booking, private access for select candidates, job agents for speculative vacancies and onboarding for newly recruited candidates, to name a few.
With a good career portal in place, an organisation can take advantage of both traditional and new candidate sourcing opportunities to maximise applicant awareness.
